ABOUT GEN

NLP & HYPNOSIS
MASTER TRAINER

Led by Australia’s Only Female Master Trainer of NLP & Hypnosis Recipient of the 2024 Education 2.0 Award for Outstanding Leadership in Education

Meet Gen

My name is Genevieve Lai, and I am a Master Trainer of NLP and Hypnosis — not simply a trainer, but someone entrusted to train the trainers, to uphold the standards of this profession, and to shape how this work is carried forward.

I founded Soul Anchorage after seeing too many people learn techniques without understanding how transformation actually happens. Clients could explain their patterns, yet remained stuck. Practitioners collected processes, yet lacked confidence in the room. I knew something essential was missing — the nervous system had to come first.

My work brings together NLP, Hypnosis, Chrono-Shift™, and trauma-aware nervous system principles into one integrated approach. I still sit with clients. I still test what I teach. And I continue to refine the work through real human experience.

I don’t believe people are broken. I believe they are organised around survival — and when safety is created, identity reorganises naturally. That is the foundation of everything I teach.

Qualifications & Recognition
• Master Trainer of NLP & Hypnosis
• Creator of Chrono-Shift™
• Internationally recognised educator and facilitator
• Recipient of Outstanding Leadership in Education Award, Education 2.0 Conference

“The best contribution one can make to humanity is to improve oneself."

TIMELINE

Journey to Master Trainer

Students can progress from

Early Foundations -
Listening Beneath Words

My earliest professional years were shaped by frontline work across health and community services — including alcohol and drug support, youth and family services, and leading a multidisciplinary general medical practice. Alongside roles in education and leadership, I developed a deep curiosity about why people could know so much, yet change so little. I became increasingly interested in what sits beneath behaviour — the nervous system, identity, and the unconscious loyalty people hold to their past.

Discovering
NLP & Hypnosis

Training in NLP and Hypnosis gave me language for what I had been observing — that transformation is not purely logical. It is biological, emotional, and relational. Working with clients, I saw repeatedly that safety — not strategy — was the turning point for change.

From Practitioner to Trainer

As my client practice grew, so did the call to teach. I became a Trainer of NLP and Hypnosis, but I refused to teach methods without meaning. I wanted practitioners to understand how to think, not just what to do.

Creating Chrono-Shift™

Through thousands of client hours, I developed Chrono-Shift™ — a framework for reorganising emotional imprints, time, and identity without force.

It became the backbone of the Soul Anchorage approach.

Becoming a Master Trainer

Master Trainer status is not a title of performance — it is a responsibility of stewardship. It represents the capacity to train others to train, to uphold ethical standards, and to evolve the field with integrity. This is the role I now carry.

Today

Today, I continue to work with clients, mentor practitioners, and refine the integration of nervous system science with NLP and Hypnosis. Soul Anchorage exists to develop practitioners into anchors — professionals whose presence creates the conditions where real, lasting change can occur.

FAQS

Have a question?

Check out the most common questions we’re asked or get in touch at the link below.

What is hypnosis and how does it work?

Hypnosis is a natural, focused state of attention where the mind is more open to suggestion. It’s commonly used for behaviour change, stress reduction, and deep self-awareness.

Yes. Peer-reviewed studies show hypnosis can reduce pain, anxiety, and even support behavioural change. Brain imaging also confirms that hypnosis affects neural activity tied to focus and perception.

Neuro-Linguistic Programming (NLP) is a set of tools and principles that help people understand how their thoughts, language, and behaviour interact to shape results. It’s widely used in coaching, leadership, and therapy.

While NLP originated from observing effective therapists, it now draws on research in psychology, communication, and behavioural science. Its tools are used by high-performance coaches, corporate leaders, and change practitioners worldwide.

Absolutely. Combining NLP techniques with hypnotic processes allows for deeper, faster transformation by aligning conscious goals with unconscious patterns.

Hypnosis is safe and effective for most people—whether you’re seeking stress relief, confidence, habit change, or deeper personal insight. It’s not mind control, and you stay aware the whole time.

Yes. Soul Anchorage’s trainings are designed for everyday people, coaches, and professionals alike. You’ll learn practical tools to use in real life—not just theory.

Our courses combine science-backed methodology with immersive, hands-on learning. You don’t just study change—you experience it for yourself.